Engineered
Distribution

B2B software companies between $5M–$50M ARR with outbound-led or founder-led sales motions and average contract values above $25K. The consistent profile across our clients: you have product-market fit, you're generating some pipeline, but adding more SDRs isn't producing proportionally more revenue because the targeting, data, and sequencing infrastructure isn't built. You typically have 1–3 people doing GTM ops work that should be automated. We don't work well with pre-revenue startups, PLG-only motions with no outbound, or companies selling below $15K ACV — the unit economics of what we build don't pay back at that deal size.

We replace the operational execution layer: outbound sequencing, account research, data enrichment, CRM automation, lead routing, and deliverability management. We don't replace brand marketing, content strategy, product marketing, or strategic GTM leadership. If you have a Head of Marketing setting direction, we're the infrastructure team that makes their strategy executable. If you don't have that person yet, we can operate autonomously on outbound while you hire — but we're not a fractional CMO.

We eat, sleep, and breathe HubSpot and Salesforce — most of our CRM automation, scoring, and routing work is built natively in those platforms. For enrichment we build primarily in Clay, pulling from Apollo, Ocean.io, Clearbit, BuiltWith, and Crunchbase. Sending infrastructure runs through Smartlead or Instantly depending on volume and use case. LinkedIn automation uses Phantombuster or HeyReach. If you're on a CRM we haven't named, we can likely work with it, but setup takes longer and we'll scope that in the proposal.

Week 1: We audit your closed-won data, define your ICP scoring model, and draft a messaging matrix across your top verticals and personas. You review and approve. Week 2: We provision sending domains, begin inbox warmup, build Clay enrichment pipelines, and deploy the scoring model in your CRM. Week 3: First sequences go live in Smartlead — typically 9–12 cadences across persona and vertical combinations. Reporting dashboard goes live in your CRM or in a shared Google Sheet. Your team's role in weeks 1–2 is approving ICP definitions, messaging, and providing CRM access. By week 3, your involvement drops to reviewing weekly pipeline reports.

Monthly retainer with a 3-month minimum commitment. Engagements typically run $12K–$20K/month depending on the number of verticals, personas, and sending volume. Setup is included in the first month — there's no separate onboarding fee. We don't do performance-only pricing because the infrastructure we build has compounding value beyond the meetings it generates. If the engagement isn't producing measurable pipeline by month 2, we'll restructure scope at no additional cost before either side considers ending it.

You own everything. Clay tables, enrichment workflows, Smartlead sequences, CRM automations, scoring models, routing rules, and all documentation. The sending domains we provision are registered under your accounts. Agent prompts and configurations transfer to you. Nothing lives on Anor infrastructure — when we're done, you have the full system and the playbooks to run it. Most clients hire one RevOps or GTM ops person to maintain what we built; we help write that job description and will train the hire during a 2-week handoff period.

We review performance weekly — reply rates, meeting-booked rates, and deliverability metrics by persona and vertical. If a sequence underperforms our baseline (typically below 3% positive reply rate after 500+ sends), we rebuild the copy, adjust targeting criteria, or swap the vertical mix. This happens at no additional cost — it's part of the retainer. If after 60 days of active campaigns we can't hit performance benchmarks, we'll have a direct conversation about whether the engagement makes sense to continue. We don't bill for months where we're not producing.

By day 30: sending infrastructure live, ICP model deployed, first sequences running. By day 60: enough send volume to have statistically meaningful performance data — you'll know which personas and verticals are converting and which aren't. By day 90: the system is optimized based on 8+ weeks of reply and meeting data, and you should be seeing consistent weekly meeting flow from outbound. We don't promise specific meeting counts before we've seen your market's response data — anyone who does is guessing. What we do commit to is full infrastructure deployed by day 14 and live campaigns by day 21.